CLIENT || HSA
The British-based Hospital Service Association, who originate, package and sell customised healthcare plans.
AIM
To create art for new premises designed specifically for this company's very stable and traditional workforce.
NEEDS
To acquaint and involve the office and staff with new technologies while also showcasing the company's charitable giving (1% of HSA's annual turnover goes to support events such as the annual Wheelchair Olympics.
CHALLENGE
To represent disability with power and integrity, within a context demonstrating and alluding to new technologies; to consider the feelings of a largely female workforce who expected traditional "paintings for the walls".

further work for client